The Industrial Revolution has propelled economic growth and widespread prosperity for the last 200+ years. But it’s left our planet polluted, our climate warming, and our resources depleted. Thankfully a new generation of climate obsessed founders (who care a whole awful lot) are developing novel solutions to dramatically reduce carbon intensity, waste, and pollution across industries. From electrification and biomanufacturing to green chemistry and textile recycling, these solutions are enabling the ideal of economic growth without the externalities. There’s still plenty of work to do, and if we succeed, the Lorax and all of his friends may come back.
Our food and health systems are broken. The modern industrial diet and sedentary lifestyles have given rise to debilitating chronic diseases that are cutting lives short and straining our healthcare systems. But all is not lost. Unlocking the mysteries of human biology is shining new light on how to reverse chronic conditions, prevent them in the first place, and extend healthspan. Meanwhile, advancements in computing and AI are enabling a paradigm shift to personalized health and hyper-efficient systems that lower the cost of care and improve access. While big challenges remain, the future is bright for living longer, healthier lives.
While technological advancement promised shared prosperity, it has also contributed to historic levels of income inequality. We need better ways to equip people with the skills to adapt and thrive across critical industries such as healthcare, manufacturing, and skilled trades. AI-enabled software unlocks the potential to deliver personalized skill development, enable talent discovery based on capabilities rather than credentials, augment human productivity, and empower small businesses to compete effectively. The convergence of AI capabilities with the growing acceptance of alternative credentials and the urgent need for new skills creates a unique opportunity to reshape how people learn and work.
Founded in 2011, Better Ventures is one of the original venture capital firms to back technology companies building a better world. We believe that business can be a force for positive change in society and that mission-driven companies have a built-in competitive advantage thanks to the power of purpose.
Our founders are leveraging AI, software, biology, and materials science to reshape industries in ways that will benefit both people and planet.
The industrialization of our food system has not been kind to our health. In an effort to drive sales over the last few decades, Big Food has engineered their products to taste better and be more addictive by adding more of the bad stuff (sugar, fat, salt) while cutting out a lot of the good stuff (fiber) in many of the foods and beverages across our grocery market shelves.
This year, U.S. consumers spent a record $10.8 billion online on Black Friday alone, an estimated 10–14% increase from 2023. The height of the holiday shopping season, between Black Friday and Christmas, represents approximately 19% of annual retail sales, according to the National Retail Federation (NRF).
Sustainability has become non-negotiable within the consumer goods industry, and it’s gradually revolutionizing how the entire sector operates.
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